Fanatics claims it owns your kids’ likeness rights, forever

Fanatics has their latest cost-cutting scheme, and it’s trying to get perpetual likeness rights from children and potential future minor leaguers years before they go pro.

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Thanks to some excellent reporting from Britt Ghiroli at The Athletic, we now know what the latest chapter in the “everything Fanatics touches is terrible in some way” saga is. Fanatics is partnering together with Perfect Game, the “world’s largest baseball scouting service” which serves as both a showcase for amateur players and a high-level competitive environment for amateur baseball, in order to create memorabilia for these kids. Sounds innocent enough, right? Of course there’s another layer to all of this.

Perfect Game already had kids giving up the rights to their likenesses, as agents have been warning parents for a couple of years now about the practice, but, as Scott Boras told Ghiroli, “They have now gotten into profit-taking on this.” Amateurs can’t have agents, but agents can advise them, and not signing is one thing they’re being advised about now.

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