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USA Today recently ran a feature on the declining attendance of Major League Baseball games, and the smaller stadiums teams have been and continue to want to build to contend with it. It’s worth reading the whole thing, but the meat of it for our purposes comes about 1,700 words in:
With the in-game experience so key to building fan loyalty, wouldn’t it behoove teams to fill up empty seats at discount prices?
Perhaps not at the expense of undercutting season-ticket holders.
“Is value important? Certainly. But it’s not a silver bullet in terms of a single solution to ensuring we have the attendance that we want,” says the Indians’ [Alex] King. “Our season ticket holders are investing a significant amount in us and shown a lot of loyalty. We really value that and want to ensure that as the lifeblood of our organization, we protect the investment they’ve made.”
On the other end of the spectrum, smaller, successful stadiums can breed ticket scarcity, tempting teams to increase prices and potentially squeeze out fans of lesser means.
Teams have been de-prioritizing the experience of actually going to the ballpark and watching an MLB game, because the economics of the league are such that they don’t need anyone going to games in order to make money. Attendance helps, of course — ask the Marlins, who pull in less money than anyone else (before revenue-sharing) for a reason despite a new park in a major American city — but with multi-billion dollar regional and national television deals popping up all over the place in addition to the cash raked in by MLBAM’s offerings, no one needs to actually go to a baseball game in order for MLB teams to make a profit. For now, anyway.
Continue reading “MLB’s attendance is shrinking, and their solutions won’t make games cheaper”